A launch takes four weeks, and most brands only show up for the last day. This playbook maps all four, from the private decisions in week four to the emails that keep orders coming after launch day. Adapted from Tracy Matthews' The Desired Brand Effect.
What's inside
01
The four-week runway, from first decision to launch day
02
The content beats and emails that fill a waitlist
03
Launch-day and post-launch steps that keep orders coming
04
A one-page launch checklist to reuse for every collection
Best for: Jewelry brands with a collection launching in the next 90 days.
Built on The Desired Brand Effect
Methodology by Tracy Matthews · 10,000+ designers mentored
