This Cookie Policy explains how Desire AI, operated by Visionary Alignment LLC ("we," "us," or "our"), uses cookies and similar tracking technologies on getdesireai.com (the "Website") and within our AI-powered marketing platform (the "Service"). This policy should be read alongside our Privacy Policy.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work efficiently, provide a better user experience, and supply information to website operators. Cookies can be "first-party" (set by the website you are visiting) or "third-party" (set by a domain other than the one you are visiting).

2. Types of Cookies We Use

We use the following categories of cookies on our Website and within the Service:

2.1 Strictly Necessary Cookies

These cookies are essential for the Website and Service to function properly. They enable core functionality such as authentication, session management, and security. Without these cookies, the Service cannot operate as intended. These cookies do not require your consent.

Cookie	Purpose	Duration
Session cookies	Maintain your authenticated session and remember your login state as you navigate the Service.	Session (deleted when you close your browser)
CSRF token	Protect against cross-site request forgery attacks by validating that form submissions originate from our Website.	Session

2.2 Analytics Cookies

These cookies help us understand how visitors interact with our Website and Service by collecting and reporting information. We use this data to improve the user experience, identify popular features, and diagnose issues.

Cookie / Technology	Provider	Purpose	Duration
`ph_*` cookies	PostHog	PostHog is our product analytics platform. These cookies identify unique visitors, track sessions, and record interactions with the Service (such as page views, button clicks, and feature usage). This data helps us understand user behavior and improve the product. PostHog may set multiple cookies prefixed with `ph_` to maintain session state and distinguish between users.	Up to 1 year

2.3 Marketing and Attribution Cookies

These cookies are used to track the effectiveness of our marketing campaigns and understand how visitors arrive at our Website.

Cookie	Provider	Purpose	Duration
`dai_utm`	Desire AI (first-party)	Stores the first-touch UTM parameters (source, medium, campaign, term, and content) from the URL that originally brought you to our Website. This cookie is set on your first visit and is not overwritten on subsequent visits, allowing us to attribute your account signup or conversion to the original marketing channel that introduced you to Desire AI.	90 days
`dai_utm_last`	Desire AI (first-party)	Stores the most recent (last-touch) UTM parameters from your latest visit to our Website. Unlike `dai_utm`, this cookie is updated on every visit where UTM parameters are present. This allows us to understand the most recent marketing touchpoint before a conversion or signup event.	30 days

2.4 Tag Management

Technology	Provider	Purpose
Google Tag Manager (GTM)	Google	GTM is a tag management system that allows us to deploy and manage marketing and analytics tags (small snippets of code) on our Website. GTM itself does not set cookies or collect personal data. However, the tags managed through GTM (such as analytics or advertising scripts) may set their own cookies. GTM enables us to efficiently manage these integrations without modifying the Website code directly.

3. How to Manage Cookies

You have several options for managing cookies:

3.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically configure your browser to:

Block all cookies
Block only third-party cookies
Delete cookies when you close your browser
Receive a notification before a cookie is set

Please note that blocking or deleting cookies may affect the functionality of the Website and Service. Some features may not work properly without certain cookies.

To manage cookies in common browsers:

Google Chrome: Settings > Privacy and security > Cookies and other site data
Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
Safari: Preferences > Privacy > Manage Website Data
Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data

3.2 Opting Out of Analytics

If you wish to opt out of PostHog analytics tracking specifically, you can:

Use your browser's "Do Not Track" setting, which we honor.
Use a browser extension that blocks tracking scripts.
Contact us at support@getdesireai.com and we can apply an opt-out to your account.

3.3 UTM Tracking Cookies

Our first-party UTM cookies (dai_utm and dai_utm_last) can be deleted through your browser's cookie management interface. Deleting these cookies will not affect the functionality of the Service but will reset our ability to attribute your visit to a specific marketing campaign.

4. Do Not Track Signals

Some browsers transmit a "Do Not Track" (DNT) signal to websites. We respect DNT signals and will not set analytics or marketing cookies when a DNT signal is detected. Strictly necessary cookies will still be set, as they are required for the Service to function.

5. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. We will post the updated policy on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

6. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us at:

Visionary Alignment LLC (dba Desire AI)
Email: support@getdesireai.com
Website: getdesireai.com