About Desire AI
Built by a jewelry industry veteran who understands the unique challenges of marketing a jewelry brand.
Meet the Founder
Tracy Matthews is an award-winning custom jewelry designer with over 20 years of industry experience. Her designs have graced celebrities including Charlize Theron, Halle Berry, and Orlando Bloom, and have been sold in 350+ retail outlets globally, including Bloomingdale's and Anthropologie.
Featured in InStyle, ELLE, Real Simple, Martha Stewart Weddings, Entrepreneur, and Yahoo Finance, Tracy was named a Gen Art Fresh Faces in Fashion honoree and JCK Rising Star. She is also the author of The Desired Brand Effect, a #1 best-seller in seven categories.
As co-founder of Flourish & Thrive Academy, Tracy has mentored over 10,000 jewelry designers worldwide. That deep understanding of what independent jewelry brands actually need led to Desire AI: an AI-powered marketing platform built by someone who has lived the challenges firsthand.
Our Mission
Empower jewelry brands to create better marketing, faster.
Industry-Specific
Unlike generic AI tools, Desire AI understands jewelry terminology, seasonal trends, and the luxury market. Every feature is designed for jewelry brands.
Time-Saving
Spend less time on marketing and more time creating jewelry. Desire AI handles content creation, scheduling, and analytics so you can focus on what you love.
Results-Driven
Our users see measurable improvements in engagement, reach, and sales. Desire AI doesn't just create content. It creates content that converts.
Ready to Try Desire AI?
Join hundreds of jewelry brands already using AI to transform their marketing.