The framework from Tracy Matthews' The Desired Brand Effect, condensed into one weekend. Work through the three pillars of a desired brand and finish with a one-sentence brand statement you can write every caption from.
What's inside
01
The three pillars of a desired brand
02
How to define a dream client you can actually market to
03
Positioning that justifies premium pricing
04
A six-question worksheet you can finish this weekend
Best for: Jewelry brands with excellent work and too few people who know about it.
Built on The Desired Brand Effect
By Tracy Matthews · Bestselling author of The Desired Brand Effect, #1 in seven categories · 10,000+ designers mentored
